Author

Donovan Fawcett — Director, SEO Dons Ltd

Twelve years of UK commercial solar SEO and PPA advisory experience. Editorial director of solarpowerpurchaseagreements.co.uk and 62 sister EMDs in the SEO Dons portfolio.

Background

Donovan founded SEO Dons in 2014, initially focused on energy efficiency and home improvement search. The agency expanded into commercial solar in 2019, building out a portfolio of 63 exact-match domain (EMD) websites covering every major UK commercial solar sub-vertical, location and finance route.

Donovan personally writes or edits all content across the SEO Dons portfolio, working with installer partners, PPA providers, lawyers and accountants to keep the editorial accurate to current UK market practice. Background: BA Cambridge; previously digital marketing roles at consumer-facing PLCs.

Knows about

• Solar Power Purchase Agreements (PPAs)
• Corporate PPAs (CPPAs)
• Virtual / synthetic PPAs
• Off-taker covenant analysis
• PPA term sheet review
• REGO mechanics
• Smart Export Guarantee
• Public Sector Decarbonisation Scheme (PSDS)
• MEES compliance
• ESOS Phase 4
• TCFD disclosure
• SBTi targets
• Scope 2 emissions reduction

Editorial policy

SEO Dons receives commission for introductions to vetted PPA providers but never accepts payment for editorial coverage. Our PPA provider shortlists are based on:

• Public track record (Companies House, accounts, signed deals)
• Financial backing (named LPs, debt structure)
• EPC contractor quality (MCS, NICEIC accreditations)
• O&M operational scale
• Client references on comparable deals

Off-takers we introduce are told upfront which providers are in the shortlist and what referral fee structure applies. No hidden commissions. No installer agenda.

Contact

For press, partnership or editorial enquiries: hello@solarpowerpurchaseagreements.co.uk